dough, Inc. Raises $25 Million in New Funding

The Chicago-based company will use funding from Technology Crossover Ventures to fuel a global network and boost technology offerings

Chicago, IL – July 18, 2014 – dough, Inc., the combined entity of tastytrade and, announced today $25 million in new funding from Technology Crossover Ventures (TCV).  The funding will be used to add on-air talent for the tastytrade network, increase technology and development resources for the platform, and introduce content to international markets.

“We’re excited to be at this stage of our growth in just a few short years.  This funding will help accelerate the expansion of our award-winning content and technology,” said Kristi Ross, co-CEO of dough, Inc.  “Our roadmap takes us to Singapore and Canada as a start, working towards expanding programming, and building a new suite of financial tools to reach a broad demographic that is eager to increase its financial literacy and embrace our style of investing.”

dough, Inc. encompasses tastytrade, the online financial network, and, the financial engagement platform. Since tastytrade launched in 2011, the company has become the fastest growing digital financial content provider, with a unique mix of investable market information and beginner to advanced investment strategies, all delivered by entertaining personalities with an exceptional depth of knowledge about the markets. The company currently produces eight hours of original, live programming each weekday, has an extensive library of archived material, and provides an easy-to-use visual trading platform on

“This funding is further validation of our vision, which is to transform the way people invest their money with our content and technology,” added Tom Sosnoff, co-CEO of dough, Inc. “Our network delivers matchless financial content, our development team creates cool technology with a fast delivery cycle, and we support our viewers like no one else.  We’re poised for incredible growth, and it’s great to put the band back together.”

TCV is a leading Silicon Valley-based provider of growth capital to technology companies. As part of this transaction, John Rosenberg, TCV general partner, will join the company’s board of directors.

“TCV’s mission is to invest in world-class management teams who are reshaping industries with cutting-edge technology and a disruptive business model,” said Rosenberg.  “The investment in dough represents our second opportunity to work with Tom and Kristi, two of the foremost innovators in financial technology. We are delighted to partner with them once again and support the dough team as they transform the way consumers interact with financial media and investment platforms.

To learn more about tastytrade and dough’s financial and investment strategies, visit and

About dough, Inc.

dough, Inc. includes tastytrade, the fastest growing online financial network, and, a highly visual investing and financial education platform. tastytrade was founded in August 2011 and currently produces eight hours of original, live programming every weekday, with 7 main shows and over 40 segments. All tastytrade content is free and accessible through video on
demand 24/7. launched in January 2014 and is the first platform to make trading and investing mobile. tastytrade and were designed to appeal to various investment levels, from beginner to active, all with a mission to increase financial literacy around investing. tastytrade distributes all its shows through,, iTunes, Apple TV, Apple Radio, Roku, Amazon Fire TV, trading platforms, YouTube, and through the #1 financial grossing app in iTunes, Bob the Trader.

About TCV

Technology Crossover Ventures (TCV), founded in 1995, is a leading provider of capital to growth-stage private and public companies in the technology industry. With nearly $10 billion in capital raised, TCV has invested in more than 200 technology companies over the last 18 years. Selected investments include Altiris, C|NET, ExactTarget, Expedia, Facebook, Fandango, FX Alliance, GoDaddy, Genesys Software, Groupon, HomeAway, Netflix, RealNetworks, Redback Networks, RiskMetrics Group, Sitecore, Splunk, Spotify, Thinkorswim, and Zillow. TCV is headquartered in Palo Alto, California, with offices in New York and London. For more information about TCV, including a complete list of TCV investments, visit

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dough, Inc. co-CEO and President Kristi Ross Wins Moxie Award for Women in Tech


Ross was honored for her leadership at tastytrade and, and her contributions to the Chicago tech community

Chicago – June 20, 2014 – Kristi Ross, co-CEO and President of dough, Inc., a newly formed company that includes tastytrade, the fastest growing online financial network and dough, a financial technology content aggregator, received the Women in Tech at the Moxie Awards on June 19.

The Moxie Awards are hosted by tech publication Built In Chicago to honor the most innovative digital entrepreneurs in the city. Ross was selected for the award by a panel of prominent judges from the Chicago tech community, and community voters.

“I’m very proud of the collaborative culture we’ve created at tastytrade and dough, and it’s an honor to be recognized for my work as co-CEO,” said Ross. “The women in this space have paved the way for a more even playing field, and showed that big ideas can come from anyone. It’s an honor to be in this category and receive a Moxie Award.”

Ross leads day-to-day operations at tastytrade and, which merged to form dough, Inc. earlier this year. In addition to the Moxie Award, Ross has been honored as Entrepreneur of the Year by Ernst & Young, and is a member of the Techweek Tech 100 list.

To learn more about tastytrade and dough, visit

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dough, Inc. co-CEOs Kristi Ross and Tom Sosnoff Named Entrepreneurs of the Year by Ernst & Young


Ross and Sosnoff were honored for their entrepreneurial achievements and leading two companies, tastytrade and, to success 

Chicago – June 19, 2014 – dough, Inc., a newly formed company that includes tastytrade, the fastest growing online financial network and dough, a financial technology content aggregator, announced today its co-CEOs Kristi Ross and Tom Sosnoff were honored by Ernst & Young for their entrepreneurial contributions. The co-CEOs were named Entrepreneurs of the Year at the EY Midwest region black tie gala on June 18.

Ross and Sosnoff received the Emerging Entrepreneur award, which honors companies that are less than five years old. An independent judging panel made up of previous winners of the award, leading CEOs, private capital investors and other regional business leaders, selected Ross and Sosnoff for the award.

“Throughout the years, Tom and I have made an excellent team as we’ve grown tastyrade’s viewership and launched dough, our new mobile trading platform,” said Ross. “It’s an amazing honor to be selected by Ernst & Young for the Entrepreneur of the Year award and recognized for our efforts to educate and inform more people on finance and investing, while keeping them entertained.”

Ross and Sosnoff have led tastytrade, which is the fastest growing online financial network, since 2011. Earlier this year, they launched, the first trading platform to make trading and investing visual, intuitive and mobile.

“Sometimes our wildest visions evolve into our greatest missions. tastytrade has quickly grown into an amazing company that distributes an incredible amount of know-how to ‘I want to learn consumers’” said Sosnoff. “It’s great to have our hard work and growth recognized by EY as we continue to deliver an engaging message.”

In addition to launching this year, Ross and Sosnoff merged tastytrade and into a new entity, called dough, Inc.

To learn more about tastytrade and dough, visit

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A Chicago startup scene that’s no longer for sale


Excerpt from the Crain’s Chicago Business article:

It’s the end of an era for the Chicago options industry. The last major Chicago-based retail stock options brokers have been sold.

Chicago traders began launching the retail shops in 1999 with the help of the Internet and attracted the attention of big brokerages such as TD Ameritrade Holding Corp., which were eager to buy up the customer accounts. The out-of-town owners helped the industry expand, but they also squeezed the smaller remaining Chicago shops and ultimately bought out most of the local businesses.

“We commoditized a space that needed disrupting,” says Tom Sosnoff, a co-founder of Thinkorswim Group Inc., which was sold five years ago. “It was easier for the big brokers to let the small Chicago boutiques blaze the trail and come in and buy us out.”

Read the full article here and learn more about tastytrade and dough.

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10 Questions: Kristi Ross, CEO, Dough


Kristi Ross, President, tastytrade









Excerpt from the CNNMoney interview:

On introducing investing to Millennials, paying attention to details when negotiating, and using mobile to have a balanced life.

FORTUNE — Before Kristi Ross moved to Chicago — where she has worked for more than 20 years in finance — she trained to become a certified public accountant St. Norbert College, a small liberal arts school in Wisconsin. An accounting degree is somewhat atypical for entrepreneurs, but for Ross it added up, propelling her to become chief financial officer of a Chicago trading company when she was just 25 years old. She has since started several companies, including a financial network called Tastytrade (where she is president) and her most recent project, Dough (where she is CEO).

Read the full article here, and learn more about tastytrade and dough.

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Tastytrade Combines with Dough to Create Unique Partnership


The Chicago-based companies will maximize growth and streamline the user experience under the new entity

April 16, 2014, Chicago, IL –, the country’s fastest-growing online financial network, and, the investing and financial engagement platform, announced today the two companies will combine under the name dough, Inc.

“The long-term goals of both tastytrade and dough align so closely that growth can be maximized by bringing the two teams together,” said Kristi Ross, CEO of and co-CEO of the new entity, dough, Inc. “Future product and content development, acquisitions, and support for our viewers/users will be more streamlined and comprehensive under the combined company.”

Tom Sosnoff, CEO of and co-CEO of the new entity, describes the benefits, “dough is the perfect technology to deliver the type of financial content tastytrade creates, and has the functionality that makes our unique trading logic easier to implement.  Combining the two companies will make the “see” part of tastytrade and the “do” part on dough seamless from the viewer’s perspective.”

The new dough draws talent from the team that built the groundbreaking thinkorswim platform, including Sosnoff and Ross, Chief Investment Strategist Tom Preston and CTO Linwood Ma, who have all worked together to build innovative financial technology for over a decade.

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tastytrade Distributes Financial Programs on New Amazon Fire TV



The fastest growing online financial network has been selected as one of the first programs distributed on Amazon’s new service

CHICAGO– April 2, 2014 tastytrade, a leading online financial network, announced today that it will distribute its daily shows on Amazon Fire TV, a new platform for watching on-demand entertainment on your television. The tastytrade network produces eight hours of original, live programming every weekday, designed to appeal to viewers with various investment experience, from beginner to professional.

With five main shows and more than 30 segments, tastytrade’s free and accessible video on demand shows made the network a great partner for the Amazon Fire TV launch.

“At tastytrade, we educate viewers about investing and trading but with an alternative entertaining spin.  Partnering with Amazon to air our programming on Amazon Fire TV is strongly aligned with our overall distribution strategy and we expect it will introduce our content to even more viewers,” said Kristi Ross, co-CEO and president of tastytrade. “We’re honored to be one of the first channels included in the launch of Amazon’s innovative new service.”

The fastest growing online financial network will distribute its shows on Amazon Fire TV, which plugs into HDTV for easy and instant access to on-demand programming. In addition to the new Amazon Fire TV, tastytrade distributes through, iTunes, Apple TV, Apple Radio, Roku, trading platforms, YouTube, and through the #1 financial grossing app in iTunes, Bob the Trader.

For more information on tastytrade’s programming, visit





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tastytrade and the Chicago Innovation Awards to Ring NASDAQ

The fastest growing online financial network was selected as one of the most innovative companies in Chicago

CHICAGO– tastytrade, a leader in online financial networks, will join the Chicago Innovation Awards in New York City on Monday, March 31st to close the NASDAQ Stock Market, the premier exchange for technology companies.  The event, arranged by the Chicago Innovation Awards, the Chicago region’s foremost annual celebration of innovation, will emphasize the surge of innovation that is occurring in the Chicago region, and shine a spotlight on the organizations that make of its vibrant economy.

“This annual event is an excellent example of how the Chicago Innovation Awards celebrates the spirit of innovation in organizations across all industries, sizes and sectors,” said Tom Kuczmarski, Co-Founder of the Chicago Innovation Awards.

With more than 500 companies nominated for the Chicago Innovation Awards, tastytrade was selected as one of the leading innovators in Chicago. tastytrade is the fastest growing online financial network and provides financial information, investment strategies and entertainment around the markets. tastytrade produces eight hours of original, live programming every weekday. Earlier this year, tastytrade developed dough, a free trading app that is the first to make trading visual, intuitive and mobile.

“This year, tastytrade has experienced enormous growth, and we’re excited to be selected by the Chicago Innovation Awards as a top Chicago company,” said Kristi Ross, co-CEO of tastytrade. “Our team has worked hard to create a company that increases financial literacy and investing through educational content and innovative platforms, and the opportunity to close the NASDAQ Stock Market is a huge honor.”

Joining tastytrade will be fellow winners of the 2013 Chicago Innovation Awards including Anova Technologies, Autonomy Works, Belly, Braintree, Chicago Public Library, Everpurse, Farmedhere, FarmLogix, First Alert, iLight Technologies, Ingenuity, Life Spine, Moxie Jean, Nordic Auto Plow, Portapure, Protein Bar, Rabine Group, Sagent Pharmaceuticals, SceneTap, SimpleRelevance, SiNode Systems, and SwipeSense.

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How technology is connecting younger investors to the markets




Excerpt from the Chicago Tribune story:

Kristi Ross, president of financial media network tastytrade, discusses how her company is targeting younger crowds through a free mobile app, Dough, which allows users to get news and information and to make trades on the go.

See the full video interview here, and lear more about dough.

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How Tom Sosnoff’s team is taking to 1 million users in just two years











Excerpt from the Built in Chicago story:

After founding online brokerage thinkorswim in 1999 and financial media company tastytrade in 2011, Tom Sosnoff, is now onto his next – and likely his last – fin tech venture: visual trading platform dough.

dough has its very own team to thank for those impressive numbers. The experience of CTO Linwood Ma (the former CTO of thinkorswim who Sosnoff calls “a self-taught genius”) and President Kristi Ross (also tastytrade’s President and CEO) have produced a “pretty good following,” Sosnoff said.

“We are going to build a dough brand,” Sosnoff said. “We hope to have a million users on dough by the end of 2015. Dough is going to be a financial product that’s going to scale through its technology and that helps with any level.”

Read the full article from Built in Chicago here.

Learn more about dough and click here to sign up today!

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